Hi I am Marina Joukhadarian. As an award-winning Creative Director I have a proven track record of building and developing end-to-end brand identity, advertising and interactive solutions to re-energize and launch brands. My “never settle” philosophy is evident in thoughtful and innovative output, internal focus on leading and mentoring the creative team and fostering of outstanding client relationships.
I love what I do and can’t imagine doing anything else for a living. I believe as creatives we make a difference and make people’s lives a little easier. Whether we are promoting a skincare product that will make a woman feel more confident or an eldercare service that will help the family of an ailing loved one, we are making it easier for people to find what they are looking for and often what they don’t even know exists. We give people solutions. Options. Hope. That’s a big deal. We communicate complex messages in simplified ways and help our clients make sense to their audiences. And it all starts with ideas. Ideas matter. A lot. However, I don’t believe coming up with “big ideas” is the hardest part. Coming up with great ideas that can be brought to life within budget, across various channels and solve the client’s problem is the challenge. To do that, it is important to see things from a 30,000 foot view as well as microscopically. There must be a vision and it can’t be tunnel vision. Having a diverse background enables me to translate ideas into flawless and strategic executions that work hard and produce results.
I developed and taught a college certificate program called “The Real World of Graphic Design” to help aspiring designers prepare for life after the classroom. New York City museums are some of my favorite places to go to for inspiration. And, as an animal lover I volunteer my time to a no-kill animal shelter in Rockland County, NY.
PS: Please don’t worry if you can’t pronounce my last name. I’ve heard it all!
Expert knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver, Premier,
After Effects), WordPress. Great understanding of HTML, CSS, U/I design, U/X and Sketch.
Vamcom & Partners