Baked by Two

Brand identity for Baked by Two.

Catering to small but exclusive clientele, the client wanted to convey their “home-made” philosophy in a sophisticated way and not look like the typical retail bakery. From naming, logo design to establishing the overall look and feel of the shop, the result is friendly, casual and delicious!

To create a fun branding experience, each birthday kid gets a custom t-shirt with their own name on it. By saying Baked By “child’s name” makes the experience personalized and engaging.