An identity program for a floral shop that services the modern and artistic bride. To differentiate Modesse from its competitors, the concept was to make the flowers at the wedding tell a story by choosing flowers based on their meanings. A unique typographic treatment was introduced that spells out names of flowers and their meanings, forming a floral arrangement. Separate collateral were developed to give more information about certain popular flowers. A template was built that allows the flower shop to quickly create their own flower “fact-sheet” in-house to print and hand out to clients.