NeoStrata has a passion for developing the very best in antiaging skincare through cutting-edge formulations. The primary audience are physicians, followed by women who are serious skincare connoisseurs. The rebrand excluded the use of models and instead focused on the science behind the innovative culture of the brand. The language is deliberately straight-forward and focuses on the science and the clinical studies. The brand is brought to life through elegant, scientific imagery which represent NeoStrata’s dedication to skin health and antiaging while staying true to its dermatological heritage. Brand guidelines and various collateral were developed to maintain cohesiveness across all product lines.
This work was produced while employed as Creative Director at Trajectory.