New York City Health & Hospitals Corporation is the largest municipal healthcare system in the country. Its innovative nature was not evident in its brand identity. With the HHC logo serving as inspiration, a connected grid-like approach was taken to convey the vast offerings of the health system and its collaborative structure. The final product was the creation of functional and easy-to-follow templates with the newly branded look and feel for HHC internal teams to execute. Careful consideration was given to how all the entities would come together in a signature lock-up.
This work was produced while employed as Creative Director at Trajectory.