Reading Health System
RHS wanted to educate the consumer about “value” in a healthcare system. A campaign called “101 Reasons Why RHS” was developed in order to substantiate all the accomplishments of RHS and show them how they add value to their patients’ lives. The campaign includes print, outdoor, digital, internal components, social, radio and TV. One challenge was to get people to read 101 facts about a Health System on the new microsite. An interactive, game-like approach made it engaging and educational. An unprecedented engagement and excitement by employees of the organization, increased consumer traffic to the main RHS website. Winner of Aster and Healthcare Advertising Awards.
This work was produced while employed as Creative Director at Trajectory.
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