A new modern interior decorating firm wanted to sell their services to average families that typically would not invest in professional decorating. The project involved all aspects of branding including naming, competitive research and positioning to complete brand identity design. Knowing the audience, we developed a minimalistic, Instagram-inspired website to maximize the impact of the visuals and allow for easy sharing. The graphics are on-brand, exciting, geometric and the site allows the flexibility of adding more content as needed. The growing business soon expanded its services to designing kids’ spaces for which a separate sell sheet was designed adopting the company’s overall look and feel.
This targeted email campaign was developed to illustrate the concept of affordable yet glamorous interior decorating and sent to 400 women between the ages 25-45 over a 2.5 month period. The ROI was 350%.